Green Washing Labels in Hotels Research Paper Example | Topics and Well Written Essays - 2250 words

Green Washing Labels in Hotels - Research Paper ExampleWith the disguise behind commonswashing on the rise, it remains difficult to tell which hotels are sincerely discolor. This is why governments have established bodies to play the habit of designing certification programs to determine the green-worthiness of companies. Therefore, potential clients should not give in to empty green jargons unless seek to see the accreditation offered to the hotel or company concerned. Beyond accreditation, knowledgeable customers mint still reach judgments by making personal observations on the general operations of a hotel.Despite the greedy benefits achieved off greenwashing, a few hotels have been exemplary in their commitment to eco-friendliness. Behind it all, such eco-committed hotels are the ones that hold the speed hand in earning customer loyalty.Green Washing or green sheen is a green marketing or green PR strategy intentd deceptively to promote products, policies, or aims of the transcription as environmentally-friendly (Pierre, 2012). Proofs of greenwashing in an organization or a company are in spending. Organizations and companies that use greenwashing use more time and money advertising their concern for the environment than time spent on environmentally sound practices (Tresidder & Hirst, 2012). There are different efforts aimed at greenwashing. A company or an organization can change the label a name of a product to suggest natural environment on a product that is environmentally harmful (Middleton & Clarke, 2001). A product may have toxic chemic but as a company or an organization use multimillion-dollar advertising to give it an environmentally-friendly anatomy (Mulvaney, 2011).This paper tries to argue that greenwashing is a tool used by hotels to attract more customers. It discusses the history of the green washing concept and gives the origin of the term greenwashing.