Celebrity Puppets Essay -- Personal Narrative

Celebrity PuppetsThe concept of using sports stars to market non-sport items has soared to new heights. Every corporation in the world is trying to get the edge everywhere their competitors. The classic example is that of the Cola Wars. During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael Jackson as puppets in their commercials. These twain companies, as well as thousands of others, have taken advantage of exposing celebrities in their commercials and advertisements. This is done as a means to persuade the public that these products are deserving buying. As the years went by, marketers began to realize that in America, sports imagery constituted the most popular way of communicating to the public. The major sports organizations that corporations use to market their products consist of the subject field Football League, Major League Baseball, and the National Hockey League, but more groups are beginnin g to get in on the act. These groups include the NASCAR Winston Cup Series, the skipper Bowlers Association (PBA), as well as many others as a result of their increasing popularity and a younger group of stars. A little over a year ago, San Francisco Forty-Niner star wide receiver Terrell Owens caught a touchdown pass and began a unique celebration. When he reached into his sock and pulled out a card sharper marker and signed the football, giving it to a friend in the stands. His touchdown celebration was covered by many major media sources. As a result Owens was offered a partnership with the marker manufacturer. Sharpie agreed to donate five hundred dollars to the Alzheimers Association in Northern California/Northern Nevada for every touchdown Owens scor... ...ich the argument band Metallica wrote, entitled Master of Puppets. The lyrics go Master of Puppets Im pulling your strings Twisting your mind and smashing your dreams Blinded by me, you cant see a intimacy Just call my name, cause Ill hear you screamThis reminds me of todays marketing world because these corporations all over the world are trying to tailspin our minds and make us believe that their products are superior to those of their competitors. In todays world it is no longer who makes the better product, but who can toast the product in a better fashion. There is no major difference in the quality of sneakers throughout the world. But unless the Nike, Adidas, or Rebok logo is not there, the sneaker is viewed as poor. It just goes to show how a song written in the 1980s can reflect the marketing era of the year 2003.